WHAT
WOULD JESUS BUY?
New Movie Warns of Trend
of Superconsumerism by Terrence
Daryl Shulman
_____________________________________________________________________
HAPPY HOLIDAYS TO
ALL!!!
I haven't seen the just-released 90-minute
"shock-documentary" film "What Would Jesus Buy?" I
don't even know if it's coming to a theater near
me in the Detroit area. But from the clips I've
seen on the Internet and from what articles I've
read, its timing couldn't be better—right before
the kick-off of the holiday shopping season. The
film—produced by Morgan Spurlock of "Super Size
Me"—shifts the focus from the consequences of
"fast food" eating habits to our similarly
insatiable consumerism--whose consequences are not
only financial but relational and spiritual. And I
don't think one needs to be Christian to
appreciate the message.
The question is: will anybody listen? If so, what
will we do--individually and collectively--to stem
our tendencies to "buy now, pay later" or, more
accurately, "buy more now and make somebody else
pay later or, even, don't pay at all."
After "Super Size Me," McDonalds—and a few other
fast food chains—dumped their extra-large portions
and increased their healthy choice menu offerings.
What can retailers and other companies do—assuming
they'd even be willing—to help curtail consumer
gluttony? Of course, it is really up to each of us
to make any necessary changes in our own lives.
And this seems to be a big part of the movie's
message as well as in the new series on the A
& E Cable Channel--"Big Spender"--which
highlights shopaholics in action who are
confronted by interventionist Larry
Winget.
This is a complex problem. The national, state,
and local economies appear increasingly fragile
and volatile. Yet, we've been told many times and
in many ways that the best way we can help the
economy is to spend and pump more money into it.
There may be some truth in this but, without
balance, this strategy can cause more harm than
good. Biting off more than we can chew is a recipe
for disaster, individually and collectively—from
home foreclosures to bankruptcies. And here come
the holidays...
Now, I'm not an economist, but saving money,
investing in bonds and stocks still need to be
part of the plan—not to mention investing in
college, our businesses, life's necessities and
the occasional "non-material" luxury. What's going
on here? Are we becoming a nation of "shopaholics"
and "spendaholics"?
Don't laugh. Last year, Stanford University
released the results of a landmark study which
concluded that a phenomenon called "compulsive
shopping disorder" exists. It is characterized by
the same "out of control" and detrimental behavior
seen among alcoholics, drug addicts, gamblers and
the like. The Stanford study estimates that nearly
17 million Americans (roughly 6% of the
population) meet criteria for this disorder and,
perhaps surprisingly, men and women overshop and
overspend about equally.
It's all too well-known that nearly 50% of
marriages are ending in divorce but it's less
known the causes. While many factors exist,
friction and conflict over money, values around
money, debt, and financial "betrayal" have
replaced "sex and romance issues" as the leading
contributing factor in relationship conflicts and
divorces. The average American now carries nearly
$10,000.00 (Ten Thousand Dollars) worth of credit
card debt—much of it due to shopping-related or
non-essential purchases.
In my work as an addictions therapist, I have
counseled many compulsive shoppers and spenders
whose habits often begin early in life and
snowball until bankruptcy, divorce, and nervous
breakdowns loom or actually occur. Overshopping
and overspending often have less to do with poor
budgetary skills and shallow greed or materialism;
for most, its roots lie in unresolved grief or
trauma, low self-esteem, and an ill-fated effort
to fill an endless void and emptiness and
dissatisfaction. Overshopping and overspending
often lead to crossing over other lines--not sales
lines, but into shoplifting and/or employee theft
as a way to make ends meet or save money. The
cycle can easily work in reverse: many people
start of with a pattern of stealing and then stop
but continue to overshop and/or overspend.
With the holidays upon us, now is the time to ask
ourselves: what are we really shopping for? To
escape? To keep up with the Joneses? For love and
approval? And for those inclined to wrestle with
the question in the title of the new film, stop
and think for a moment: What would Jesus buy? My
guess is, probably not much. A $4.00 latte from
Starbucks? There's a widely circulated scene from
the movie on the Internet where Reverend Billy
from Texas--and his troop of anti-consumerist
minions--actually stage a protest at a Starbucks!
Are we being duped into spending more than we
really need to or can afford?
Preliminary post-Thanksgiving retail sales figures
have indicted a 5% increase in sales from last
year but with a caveat: most shoppers bought less
expensive gifts and most retailers had to offer
increased discounts in this shaky economy to
battle their competitors. Still, according to the
National Retail Federation, the average American
will spend nearly $920 on gifts this December
alone—a 3.6% projected increase over last year and
a collective drop in the bucket of the $475
Billion to be spent overall. Online shopping, by
the way, is expected to rise from 28% to 30% of
our holiday purchasing.
Imagine all the different ways in which our money
could be used--not to mention our time, energy,
and creativity.
I'm not suggesting we don't spend any money or
don't buy any gifts but, as the old saying goes:
money can't buy love or peace or ultimate
security. There are countless ways to show our
love and to celebrate the deeper meaning of the
holidays—a time for thanksgiving, appreciation,
love, miracles, celebration, generosity, rebirth,
renewal and the close company of family, friends
and community.
|